Tag: Branding

Powerful Ad Campaign By Dove Shows That Women Can ‘Choose Beautiful’
08 Apr

Powerful Ad Campaign By Dove Shows That Women Can ‘Choose Beautiful’

Advertising Featured Social Issues #ChooseBeautiful beauty 8th of April 2015

Dove has released a video of an interesting social experiment called #ChooseBeautiful that challenged women around the world to decide to be beautiful and reevaluate their self-image – for the better. In the campaign, women at stations in Sao Paulo, Delhi, Shanghai, San Francisco and London were given the simple choice of entering through a "Beautiful" door or an "Average" door.

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24 Honest Brand Slogans By Clif Dickens
11 Jul

24 Honest Brand Slogans By Clif Dickens

Advertising Branding Funny bic pen branding 11th of July 2014

Branding is all about good company image and great customer feedback. However, even the biggest brands have some qualities, which do not exactly enhance their brand's value. That's why Clif Dickens thought of a unique way how to make fun of global brands, replacing their original slogans with something a little bit more honest. The brilliancy of his work is in its simplicity: by putting things that people already know about these brands next to their logos, they seem even more true.

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Honest Brand Slogans By Clif Dickens
11 Jul

Honest Brand Slogans By Clif Dickens

Advertising Branding Funny bic pen branding 11th of July 2014

Branding is all about good company image and great customer feedback. However, even the biggest brands have some qualities, which do not exactly enhance their brand's value. That's why Clif Dickens thought of a unique way how to make fun of global brands, replacing their original slogans with something a little bit more honest. The brilliancy of his work is in its simplicity: by putting things that people already know about these brands next to their logos, they seem even more true.

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Jeep’s Clever Ad Campaign Works Just As Well Upside Down
01 Jul

Jeep’s Clever Ad Campaign Works Just As Well Upside Down

Advertising Art Optical Illusions ad ad award 1st of July 2014

Leo Burnett, a prestigious international ad agency, created a brilliant 3-image optical illusion ad campaign for Jeep in France with a motto “See whatever you want to see” that merited a gold award for press at Cannes Lions. At first, the 3 images in this ad campaign might look like nothing special – just dark animal images on a canvas background. You have to flip them over, however, to truly appreciate the agency's artwork.

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